Virtual Institute Mentalities and Patterns of Behavior

Project duration: 03/2015 - 05/2017
Funded by the Ministry of Innovation, Science and Research (MIWF) of North Rhine-Westphalia

 

The project takes up a widespread phenomenon that also applies to North Rhine-Westphalia (NRW): People’s actual everyday behavior with regard to resource- and energy-use often deviates from their attitudes concerning environmental and climate protection as well as energy consumption (attitude-behaviour-gap). Above that, potential for saving energy by means of technical innovations might remain unutilised or may even be reversed through the same mechanism. The project aims at pointing out opportunities for political measures to adequately meet this problem. In order to reach this aim, firstly, the status quo of existing mentalities, patterns of behaviour and social practices with relevance for resource- and energy-use in NRW shall be systematically investigated. In a nutshell, the research focuses on ‘sustainable consciousness’ in NRW, a concept which also includes behavioural aspects.
The project is structured into three components or ‘building blocks’, which are closely linked: ‘System Understanding’, ‘Envisioning’ and ‘Transformation’. These components complement each other in their respective perspectives by focussing on different periods of time as regards their research questions:

Component ‘System Understanding’ – Where do we stand?

• Which mentalities, patterns of behaviour and social practices in the realm of resource- and energy-use can be identified in North Rhine-Westphalia? What kinds of differences specific to milieu or region can be found?
• Which drivers and barriers exist for the implementation of the energy transition in people’s everyday lives?

While the first component looks into dominant mentalities, patterns of behaviour and social practices in NRW, the second addresses an ‘envisioning’ of the future. This ‘envisioning’ will take the form of a look into a possible future, where the transition of the energy system will already have taken place.

Component ‘Envisioning’ – Where do we want to go?

• How can a successful transition of the energy system in NRW be imagined with regard to the role that citizens could play in the process?
• What kind of ‘visions’ about resource- and energy-related mentalities, patterns of behaviour and social practices can be imagined for NRW?

The third component directly follows the ‘envisioning’ and the target knowledge generated in the previous part of the project: Starting from the ‘vision’ of a successful energy transition in NRW this component focusses on the task of identifying possible political measures by which this vision could be realized.

Component ‘Transformation’ – How do we get there?

• Which measures could motivate resource- and energy-related mentalities, patterns of behaviour and social practices?
• How could people and organizations in NRW be provided with a heightened sustainable consciousness?

Project partners: Institute for the Advanced Study in the Humanities (KWI), Wuppertal Institute for Climate, Environment and Energy (WI), Bochum University of Applied Sciences (HBO), Forschungszentrum Jülich (FZJ)

Project publications

Schmitz H., Madlener R. (2017). Direct and Indirect Rebound Effects in German Households: A Linearized Almost Ideal Demand System Approach, FCN Working Paper No. 10/2017, Institute for Future Energy Consumer Needs and Behavior, RWTH Aachen University, September. [SSRN]

Schmitz H., Madlener R. (2018). Heterogenität im Preisverhalten privater Haushalte für Raumheizung, in: K. Schürmann and D. Schumann (Hrsg./Eds.), Mentalitäten und Verhaltensmuster im Kontext der Energiewende in NRW, Schriften des Forschungszentrums Jülich, Reihe Energie & Umwelt / Energy & Environment, Band/Volume 433, S. 105-132. (ISBN 978-3-95806-349-5)

Schmitz H., Madlener R. (2018). Diffusion innovativer Energietechnologien in NRW am Beispiel Biomasse, in: K. Schürmann and D. Schumann (Hrsg./Eds.), Mentalitäten und Verhaltensmuster im Kontext der Energiewende in NRW, Schriften des Forschungszentrums Jülich, Reihe Energie & Umwelt / Energy & Environment, Band/Volume 433, S. 179-194. (ISBN 978-3-95806-349-5)