Ford Alliance


Kick-off Meeting Ford – RWTH Aachen Alliance Project


On July 25, 2017, the Kick-off meeting of the new research project “Econometric Modeling of Passenger Car Retail Purchase Behavior” took place as part of the “Ford – RWTH Aachen Alliance”. Jointly with the Chair of Management Accounting (Prof. Letmathe), the Research Unit International Economics (Prof. Lorz, Dr. Kasperk) and Ford Motor Company, FCN investigates the purchase behavior of private car buyers in five European markets.